Top 12 eZanga Posts From the Past Year That You Need to Read

By Melissa Duko, December 28, 2017

The rollercoaster that was 2016 kicked into high gear in 2017. We had influencer debacles courtesy of Kendall Jenner, “unsafe skies” (ahem United Airlines), and even a music festival that was eerily like Lord of the Flies. With all this fodder, we had plenty of material to work with and infuse into our blog posts.

As 2017 winds down, It’s time to revisit our top 12 most-viewed eZanga posts from the year. Enjoy and happy holidays!

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12. Supply Side and Demand Side: What You Need to Know

- By Melissa Duko, August 3, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend? 

If you answered phone a friend, you’re not alone. While SSPs and DSPs sound self-explanatory, there’s more to them than just supply and demand. Understanding what makes them different and how they work can be confusing for even the most seasoned digital advertiser. 

Here’s a basic 101 breakdown of how these platforms operate and the benefits they offer advertisers and publishers.

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11. Rise of the Mega Menu: 10 Well-Designed Examples

- By Adrienne Erin, October 12, 2017

How many times have you heard that one type of UI design or layout was preferred, only to hear weeks later it’s not all it’s cracked up to be? Collapsible menus, front-page carousels, animated loading screens, excessive JavaScript, and who could forget parallax scrolling? 

But, every once in awhile, a new trend sweeps the digital airwaves and sticks. It stays because it makes perfect sense to incorporate into designs. It improves the performance, convenience, and user experience of your site. 

One such design is making waves now, and it’s called the mega menu. 

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10. 5 Money-Saving Graphic Design Tools for Small Business Marketers

- By Alana Domingo, July 11, 2017

It’s a fact: people like pictures. Before we invented the written word, we humans were recording our stories as drawings on cave walls. Even now, from prehistoric times to the digital age, we like getting our information through images. It’s no surprise then that visual content marketing is hotter today than ever before.

If you don’t have a lot of wiggle room in your marketing budget for a freelancer or in-house design team, read on and learn about five online resources you can use to create your own graphics.

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9. 5 Best Practices for Publishing Your Content on LinkedIn

- By Melissa Duko, June 6, 2017

Whether you’re a new content writer or seasoned writer trying to break into a different industry, getting published is no easy task. It’s a bit like which came first: the chicken or the egg? Oftentimes, a portfolio of published work is required to score that coveted guest writer spot. But how do you get that initial break to build your portfolio?  

Consider self-publishing on LinkedIn.

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8. 5 Editing Tools to Use in a Pinch

- By Melissa Duko, April 25, 2017

When you’re in a time crunch and need to send an email or report, an editor might not be available. When you must quickly check your grammar, an editing tool can be a life-saver.

Don’t hit send or upload that document until you’ve used one or more of these editing tools.

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7. Ad Fraud the Musical: Hamilton vs Ticketmaster Bots

- By Melissa Duko, January 24, 2017

Ticketmaster’s terrible reputation is nothing new. All you need to do is Google “Ticketmaster” and you’ll see one-star ratings and angry reviews galore. For years, most people sucked it up and paid the extra cost. But then Ticketmaster crossed the line when they let bots come for a little musical called Hamilton.

Here’s how the epic showdown between famed musical Hamilton versus fraudulent bots went down. Plus, what you need to know about the anti-bot bill, and where do we go from here

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6. Dark Side of Automation: What You Need to Know About Instagram Bots

- By Jennifer Connor, June 22, 2017

In theory, social media automation sounds good. Less time spent scrolling, and more time spent working. No more spending hours on social media building engagement, generating leads, or growing your followers; just set and forget. Imagine what you could do with all that extra time. But what happens when that automation gets you into a bit of sticky situation?

If you’re on the fence about whether or not to use Instagram bots, here’s what you need to know.  

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5. Top 5 Shopify Apps to Boost Your Ecommerce Sales

- By Brandon Leibowitz, June 20, 2017

Need help driving sales for your ecommerce store? With the right tools, you can enhance your sales strategy and get more people to buy from you.

Whether it’s building trust by collecting more reviews or turning shoppers into loyal customers by rewarding them, these Shopify apps can help boost your ecommerce sales.

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4. 4 Examples of Why You Should Always Read the Fineprint

- By Ashlee Dixon, April 27, 2017

Not reading that fine print can come back to haunt you, too. You’re not only agreeing to terms and conditions, but you’re potentially ignoring instructions that can hurt you and your wallet.

Here are four real-life cautionary tales of what can happen when you skip the fine print.

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3. How to Pull off Your Very First Influencer Marketing Campaign

- By Shane Barker, January 12, 2017

Influencer marketing can work wonders for your brand. But if you’ve never used an influencer before, you might not be sure where to start. Fear not. We’re giving you the roadmap for maximum influencer results.

Here are the steps you need to take to launch your first influencer marketing campaign.

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2. Are Social Media Influencers Worth the Price for Marketers?  

- By Alexa Matia, March 7, 2017

People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.

For a lot of brands, influencer marketing works, and it works well. But for others, your influencers might not actually be emotionally invested in your product, which means your taste of fame and fortune could be short-lived.

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1. 4 KPIs for Measuring Display Campaign Success  

- By Alana Domingo, May 9, 2017

Marketers use key performance indicators (KPIs) to gauge whether or not a particular advertising campaign performs well. Whether your goal is to build brand awareness, draw potential customers, or drive action, monitoring these four KPIs will keep your display campaign headed in the right direction.

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Melissa Duko

Melissa Duko

Melissa Duko is the Senior Editor and Digital Specialist for eZanga and its ad fraud management platform, Anura. She brings to her role more than a decade of journalism and editing experience. A graduate of the University of Delaware, she holds a Bachelor of Arts in English, concentration business and technical writing, minor Art History. She also has a Master of Science in professional writing for the public and private sector from Towson University. She isn’t afraid to admit that her love for Starbucks is at gold member status. (Since 2011!) More Articles by Melissa Duko