The rollercoaster that was 2016 kicked into high gear in 2017. We had influencer debacles courtesy of Kendall Jenner, “unsafe skies” (ahem United Airlines), and even a music festival that was eerily like Lord of the Flies. With all this fodder, we had plenty of material to work with and infuse into our blog posts.
As 2017 winds down, It’s time to revisit our top 12 most-viewed eZanga posts from the year. Enjoy and happy holidays!
- By Melissa Duko, August 3, 2017
Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?
If you answered phone a friend, you’re not alone. While SSPs and DSPs sound self-explanatory, there’s more to them than just supply and demand. Understanding what makes them different and how they work can be confusing for even the most seasoned digital advertiser.
Here’s a basic 101 breakdown of how these platforms operate and the benefits they offer advertisers and publishers.
- By Adrienne Erin, October 12, 2017
But, every once in awhile, a new trend sweeps the digital airwaves and sticks. It stays because it makes perfect sense to incorporate into designs. It improves the performance, convenience, and user experience of your site.
One such design is making waves now, and it’s called the mega menu.
- By Alana Domingo, July 11, 2017
It’s a fact: people like pictures. Before we invented the written word, we humans were recording our stories as drawings on cave walls. Even now, from prehistoric times to the digital age, we like getting our information through images. It’s no surprise then that visual content marketing is hotter today than ever before.
If you don’t have a lot of wiggle room in your marketing budget for a freelancer or in-house design team, read on and learn about five online resources you can use to create your own graphics.
- By Melissa Duko, June 6, 2017
Whether you’re a new content writer or seasoned writer trying to break into a different industry, getting published is no easy task. It’s a bit like which came first: the chicken or the egg? Oftentimes, a portfolio of published work is required to score that coveted guest writer spot. But how do you get that initial break to build your portfolio?
Consider self-publishing on LinkedIn.
- By Melissa Duko, April 25, 2017
When you’re in a time crunch and need to send an email or report, an editor might not be available. When you must quickly check your grammar, an editing tool can be a life-saver.
Don’t hit send or upload that document until you’ve used one or more of these editing tools.
- By Melissa Duko, January 24, 2017
Ticketmaster’s terrible reputation is nothing new. All you need to do is Google “Ticketmaster” and you’ll see one-star ratings and angry reviews galore. For years, most people sucked it up and paid the extra cost. But then Ticketmaster crossed the line when they let bots come for a little musical called Hamilton.
Here’s how the epic showdown between famed musical Hamilton versus fraudulent bots went down. Plus, what you need to know about the anti-bot bill, and where do we go from here
- By Jennifer Connor, June 22, 2017
In theory, social media automation sounds good. Less time spent scrolling, and more time spent working. No more spending hours on social media building engagement, generating leads, or growing your followers; just set and forget. Imagine what you could do with all that extra time. But what happens when that automation gets you into a bit of sticky situation?
If you’re on the fence about whether or not to use Instagram bots, here’s what you need to know.
- By Brandon Leibowitz, June 20, 2017
Need help driving sales for your ecommerce store? With the right tools, you can enhance your sales strategy and get more people to buy from you.
Whether it’s building trust by collecting more reviews or turning shoppers into loyal customers by rewarding them, these Shopify apps can help boost your ecommerce sales.
- By Ashlee Dixon, April 27, 2017
Not reading that fine print can come back to haunt you, too. You’re not only agreeing to terms and conditions, but you’re potentially ignoring instructions that can hurt you and your wallet.
Here are four real-life cautionary tales of what can happen when you skip the fine print.
- By Shane Barker, January 12, 2017
Influencer marketing can work wonders for your brand. But if you’ve never used an influencer before, you might not be sure where to start. Fear not. We’re giving you the roadmap for maximum influencer results.
Here are the steps you need to take to launch your first influencer marketing campaign.
- By Alexa Matia, March 7, 2017
People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.
For a lot of brands, influencer marketing works, and it works well. But for others, your influencers might not actually be emotionally invested in your product, which means your taste of fame and fortune could be short-lived.
- By Alana Domingo, May 9, 2017
Marketers use key performance indicators (KPIs) to gauge whether or not a particular advertising campaign performs well. Whether your goal is to build brand awareness, draw potential customers, or drive action, monitoring these four KPIs will keep your display campaign headed in the right direction.