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Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers

By Alexa Matia, December 27, 2016

Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.

4 Programmatic Platforms That'll Ease Your Brand Safety Fears

By Melissa Duko, September 15, 2016

Despite ad fraud concerns, more than 70% of publishers use programmatic tools for their media buying.

MosQUito: Has the jQuery Malicious Exploit Attacked Your Website?

By Rich Kahn, May 19, 2016

You have a successful blog, or at least you’re working on making it a successful blog. You’ve put blood, sweat, and tears into selecting the perfect template, ideal color scheme, and a font that is clean and crisp with a bit of personality. This blog represents you or your company, so I hate to be the bearer of bad news: you’re vulnerable, and could be losing a percentage of your paid and organic website traffic to fraudsters.

5 Ways Bots Can Cripple and Destroy Your Website

By Alexa Matia, May 12, 2016

Previously, we talked about all the different types of bots that are crawling the web. While some bots are actually helpful in catching content thieves and crawling pages for search engines, there are also plenty of malicious bots out there. Bad bots can generate false ad impressions, serve spam and malware, and steal content and information. So, you know these bots are bad, but how exactly are those bots hurting your website?

Good Bots, Bad Bots, and What You Need to Know

By Alexa Matia, May 05, 2016

In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots. Smaller websites tend to think they’re immune to bot traffic, but the harsh reality is, the smaller the website, the higher the chance of being visited by bots, both good and bad.

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

By Eli Martin, December 10, 2015

Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users -- or bots -- intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic impact on agencies, eating away at client budgets and negatively impacting performance.

An eZanga Survey Finds 37% of Marketers Are Unsure About Where Ad Fraud Originates

By Michelle Brammer, November 18, 2015

Ad fraud. It’s a dirty phrase our industry just can’t seem to shake. It’s sneaky, outwardly hiding in some of the most transparent of places and sometimes it’s right out there in the open. But, as out in the wild as we believe it to be, you might be surprised how many marketers are unsure of the true effects of ad fraud on their business long term.

Click Fraud: An Unnecessary Evil

By Marty Schneck, November 09, 2015

Google defines evil as “profound immorality, wickedness, and depravity.” Go ahead, Google it. That’s what it says.

How to Knock Ad Fraud out of the Programmatic Funnel

By Michelle Brammer, October 19, 2015

Ad fraud is a constant battle for advertisers, agencies, and publishers alike. We’ve seen who commits online advertising fraud and where it hides, but how do we get rid of it with the rise of programmatic advertising? In short, you don’t, but there are ways to help mitigate the damage.

Online Fraud and the Sneaky Places It Hides

By Michelle Brammer, October 05, 2015

In part one of our online advertising fraud series, we learned that advertisers waste over $6 billion a year in fraudulent advertising spend. Fraudulent accounts are abundant, and with good reasons: there are no rules, no consequences, and no regulations for their actions. 

Who Commits Online Advertising Fraud and How to Stop It

By Michelle Brammer, September 21, 2015

It’s touted that advertisers waste $6 billion per year in ad spending due to fraudulent advertising practices. With such a highly replicable business model, this unscrupulous activity carries a high profit margin, with no legal ramifications for the fraudsters’ actions. In fact, if they’re caught, they simply modify their practices and target new websites, until they’re found again.