When a company decides to invest resources into digital advertising, it’s a smart move. But deciding to do digital advertising is just the first step. Digital advertising is a broad umbrella term. There are many subsets or types of advertising: pay per call, pay per click, and display.
2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.
Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.
Marketers know the importance of leveraging retargeting. Retargeting is a great tool for nudging people off the proverbial fence and getting them to complete a purchase. But while most marketers use retargeting ads, not every brand is using them to their full potential or correctly.
It’s no secret editors can be intimidating. They’re grammar sticklers who enjoy dissecting sentences and making writers cry. (Just kidding about that last part, mostly.)
So you’ve finally closed the deal, congratulations! But don’t move onto greener pastures just yet.
For smaller businesses, the craziness of the holiday shopping season means that, unlike Buddy the Elf, it might not be your favorite time of the year.
Has anyone ever told you, “You talk too much?” Or maybe you’re the one calling out a talkative friend. Either way, in the world of pay per click advertising, conversations need to become your new best friend.
Try describing yourself in three words or less. It isn’t easy. Now imagine you’re a brand whose identity, product, or service needs to be summed up in just 35 characters.
For small business owners, going up against the larger corporations might seem like a futile endeavor. They’re bigger, richer, and more people have heard of them; it seems as though they have all the power.