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PPC, Calls, and Display: Choosing the Best Method For Your Business

By Melissa Duko, March 23, 2017

When a company decides to invest resources into digital advertising, it’s a smart move. But deciding to do digital advertising is just the first step. Digital advertising is a broad umbrella term. There are many subsets or types of advertising: pay per call, pay per click, and display.

7 Deadly Mistakes to Avoid in Your PPC Campaign

By Alexa Matia, January 10, 2017

2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.

Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers

By Alexa Matia, December 27, 2016

Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.

3 Simple Ways to Make Your Retargeting Campaign Stronger

By Alex Chaidaroglou, December 15, 2016

Marketers know the importance of leveraging retargeting. Retargeting is a great tool for nudging people off the proverbial fence and getting them to complete a purchase. But while most marketers use retargeting ads, not every brand is using them to their full potential or correctly.  

5 Best Practices to Make an Editor Your Ally

By Melissa Duko, November 22, 2016

It’s no secret editors can be intimidating. They’re grammar sticklers who enjoy dissecting sentences and making writers cry. (Just kidding about that last part, mostly.)

PPC: How to Keep Customers for the Long Haul

By Ashlee Dixon, November 10, 2016

So you’ve finally closed the deal, congratulations! But don’t move onto greener pastures just yet.

How to Make the Most of Your Marketing Budget This Holiday Season

By Alexa Matia, October 18, 2016

For smaller businesses, the craziness of the holiday shopping season means that, unlike Buddy the Elf, it might not be your favorite time of the year.  

A/B Testing: It Starts With Conversations and Ends in Conversions

By Ashlee Dixon, October 13, 2016

Has anyone ever told you, “You talk too much?” Or maybe you’re the one calling out a talkative friend. Either way, in the world of pay per click advertising, conversations need to become your new best friend.

Expanded Text Ads: What You Need to Know

By Melissa Duko, October 06, 2016

Try describing yourself in three words or less. It isn’t easy. Now imagine you’re a brand whose identity, product, or service needs to be summed up in just 35 characters.

All That Noise: The Generational Impact of Digital Advertising

By Michelle Brammer, September 29, 2016

Noise.

Big vs. Small: How Small Businesses Can Win the Battle of the Brands

By Alexa Matia, September 22, 2016

For small business owners, going up against the larger corporations might seem like a futile endeavor. They’re bigger, richer, and more people have heard of them; it seems as though they have all the power.