You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”
When a big brand comes a-knocking, and the numbers are right, the temptation to “sell out” may be too irresistible to resist.
Opportunity is everywhere. But while some advertisers have their finger on the pulse of market trends, others come to the game late. Or even worse: remain forever clueless.
Retargeting is a great way to entice visitors who don’t convert right away, to finally take the plunge and purchase.
When a company decides to invest resources into digital advertising, it’s a smart move. But deciding to do digital advertising is just the first step. Digital advertising is a broad umbrella term. There are many subsets or types of advertising: pay per call, pay per click, and display.
2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.
Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.
Marketers know the importance of leveraging retargeting. Retargeting is a great tool for nudging people off the proverbial fence and getting them to complete a purchase. But while most marketers use retargeting ads, not every brand is using them to their full potential or correctly.
It’s no secret editors can be intimidating. They’re grammar sticklers who enjoy dissecting sentences and making writers cry. (Just kidding about that last part, mostly.)
So you’ve finally closed the deal, congratulations! But don’t move onto greener pastures just yet.