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3 Ways to Keep Your Sponsored Content FTC Compliant

By Alana Domingo, September 07, 2017

Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.

What You Need to Know About Automated vs Managed Ad Placement

By Ashlee Dixon, August 17, 2017

Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.

What in the World Is Sponsored Content?

By Alana Domingo, August 08, 2017

The online advertising landscape is changing. People are done dealing with annoying pop-up ads and pages riddled with banners and autoplay videos.

Supply Side and Demand Side: What You Need to Know

By Melissa Duko, August 03, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?

4 Ways to Make Great Marketing Collateral

By Ashlee Dixon, July 18, 2017

You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”

Should You Sell Out? Pros and Cons of Acquisition by a Big Brand

By Melissa Duko, June 29, 2017

When a big brand comes a-knocking, and the numbers are right, the temptation to “sell out” may be too irresistible to resist.

How to Identify and Capitalize on a Marketing Trend

By Melissa Duko, May 02, 2017

Opportunity is everywhere. But while some advertisers have their finger on the pulse of market trends, others come to the game late. Or even worse: remain forever clueless.

Retargeting Gone Wrong: 4 Tales of What Not to Do

By Melissa Duko, April 04, 2017

Retargeting is a great way to entice visitors who don’t convert right away, to finally take the plunge and purchase.

How to Bounce Back From Fake News

By Ashlee Dixon, March 30, 2017

Fake news. Sure, it seems harmless. It’s just juicy “clickbait” designed to get consumers to click. Miley Cyrus isn’t pregnant, but when you see an article titled: Miley’s Nightmare, Pregnant and Scared, you can’t help but want to know if it’s true.

PPC, Calls, and Display: Choosing the Best Method For Your Business

By Melissa Duko, March 23, 2017

When a company decides to invest resources into digital advertising, it’s a smart move. But deciding to do digital advertising is just the first step. Digital advertising is a broad umbrella term. There are many subsets or types of advertising: pay per call, pay per click, and display.

7 Deadly Mistakes to Avoid in Your PPC Campaign

By Alexa Matia, January 10, 2017

2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.