In digital marketing, brand mentions are the latest buzz. Not only have they become an integral part of SEO, they’re also redefining Google’s way of measuring brand authority.
81% of brands use video as a content marketing tool. When used correctly, video content can help increase brand awareness, sales, and online traffic.
Last year it was Hurricane Harvey, this year it’s volcanic eruptions in Hawaii. No matter where you live, there’s the possibility for a natural disaster. And a catastrophic natural event can leave your business reeling. According to FEMA, 40 to 60% of small businesses never reopen after a disaster occurs.
Once upon a time, a weary web wanderer found your site.
“Alas,” they cried as they filled their cart. “These fabulous wares bring me such delight!”
Just as it seemed your skill in
The client’s phone rang, and the school said her daughter’s come down with a cough.
As the customer hurried out to collect her child,
She left behind a forgotten cart, her purchases unreconciled.
Trying to understand the ins-and-outs of pay per click advertising (PPC) can be overwhelming, and leave you feeling like you just left a three-hour seminar on astrophysics.
Nature is a beautiful thing. All plants and animals, large and small, depend on each other to keep the world turning. However, if one piece of the puzzle goes missing, the whole ecosystem may crumble.
When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.
HTML is a simple form of coding that is especially useful for bloggers. Whether you’re a top blogger, or are just considering joining the world of blogging, it helps to know the basics of HTML coding. Many non-bloggers don’t realize that code is an important aspect and key to having a successful blog.
You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.
Testing... Testing... 1-2-3. It’s rare to get something perfect the first time (unless you’re Beyonce). That’s why there’s testing. Through trial and error, you’re able to make modifications to fix what’s wrong until you get it right.
Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.