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What Is Demographic Targeting and Why You Need It

By Alexis Short, November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.  

Coding 101: What Bloggers Need to Know

By Alexis Short, October 26, 2017

HTML is a simple form of coding that is especially useful for bloggers. Whether you’re a top blogger, or are just considering joining the world of blogging, it helps to know the basics of HTML coding. Many non-bloggers don’t realize that code is an important aspect and key to having a successful blog.

The Communication Process: Getting Your Messages Heard

By Alana Domingo, October 17, 2017

You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.

A/B vs Multivariate Testing: How to Choose the Right One

By Melissa Duko, October 10, 2017

Testing... Testing... 1-2-3. It’s rare to get something perfect the first time (unless you’re Beyonce). That’s why there’s testing. Through trial and error, you’re able to make modifications to fix what’s wrong until you get it right.

3 Ways to Keep Your Sponsored Content FTC Compliant

By Alana Domingo, September 07, 2017

Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.

What You Need to Know About Automated vs Managed Ad Placement

By Ashlee Dixon, August 17, 2017

Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.

What in the World Is Sponsored Content?

By Alana Domingo, August 08, 2017

The online advertising landscape is changing. People are done dealing with annoying pop-up ads and pages riddled with banners and autoplay videos.

Supply Side and Demand Side: What You Need to Know

By Melissa Duko, August 03, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?

4 Ways to Make Great Marketing Collateral

By Ashlee Dixon, July 18, 2017

You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”

Should You Sell Out? Pros and Cons of Acquisition by a Big Brand

By Melissa Duko, June 29, 2017

When a big brand comes a-knocking, and the numbers are right, the temptation to “sell out” may be too irresistible to resist.

How to Identify and Capitalize on a Marketing Trend

By Melissa Duko, May 02, 2017

Opportunity is everywhere. But while some advertisers have their finger on the pulse of market trends, others come to the game late. Or even worse: remain forever clueless.