Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.
Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.
Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?
You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”
When a big brand comes a-knocking, and the numbers are right, the temptation to “sell out” may be too irresistible to resist.
Opportunity is everywhere. But while some advertisers have their finger on the pulse of market trends, others come to the game late. Or even worse: remain forever clueless.
Retargeting is a great way to entice visitors who don’t convert right away, to finally take the plunge and purchase.
When a company decides to invest resources into digital advertising, it’s a smart move. But deciding to do digital advertising is just the first step. Digital advertising is a broad umbrella term. There are many subsets or types of advertising: pay per call, pay per click, and display.