You’re almost done upgrading your software, when up pops a 12-page PDF containing additional information in fine print? Ugh. You just want to complete it and go to lunch. You click ‘accept terms and conditions,’ and head to Chipotle.
Don’t worry editors, this isn’t a blog post about making your jobs obsolete. Nothing can replace the skills of a seasoned editor. Not even the most sophisticated bot or online editing tool can accurately check for deviations from a company’s in-house style guide, or understand all the nuances of the human language.
Concerns about online privacy are nothing new. But now there’s a major cause for concern. Last month, Congress ripped a page out of 1984’s playbook and repealed the Federal Communications Commission’s “Broadband Privacy Rules.”
Imagine a client asks you to redesign their golf course website. Easy enough. However, they want you to deliver a site design that’s not only on trend but will be relevant a year from now, too.
According to Twitter, people trust an influencer’s opinion almost as much as they trust their own friend’s feedback. Clearly, what an influencer says matters, and it can significantly impact how consumers feel about your brand.
Content marketers create and share content to attract and convert customers. You know who else produces content to attract (and inform) their audience? Journalists.
Take a look around your living room during a family gathering. What do you see? Grandma and Grandpa watching an old movie? The grandkids glued to their iPads and snapchatting selfies? Your brothers and sisters playing cards at the table while posting family photos to Facebook? Everyone uses technology differently, but there are some generational similarities you can lean upon.
“I’m going to need those TPS reports...”
Ever wonder how your company would react in a crisis? Maybe it’s something as tiny as a misspelled word in a blog post, or something as large as announcing a product recall.
Cable companies are doing a great job of offering their customers TV access on-the-go. Scream Queens, Big Bang Theory, American Horror Story, are all at your fingertips. But 24/7 TV access wherever and whenever isn’t easing the pain of rising cable and satellite TV costs.