Wouldn’t it be amazing if all customers were like Flat Stanley? One-dimensional and fit into a one-size fits all envelope?
In digital marketing (and marketing in general), brand identity is everything. How else are you supposed to stand out from all the other brands clamoring in your niche? But sometimes, staying true to your brand can be hard, especially when you’re constantly creating tons of content.
There are a lot of dangerous buzzwords plaguing the retail industry. “Retail apocalypse!” scream headlines every time a big brand declares bankruptcy. Stories of dead malls flood the news as more and more shopping complexes struggle to find tenants. This year alone, around 25 major retailers may file for bankruptcy, according to real estate firm Cushman & Wakefield.
The Amazon effect is in full swing and the retail apocalypse is taking no prisoners. For many brick-and-mortar brands, it’s a tumultuous time. They feel like they’re getting it from all sides.
Picture an employee who is punctual, efficient, and doesn’t mind odd or long hours. And the best part: they don’t care about picking up a paycheck every two weeks.
“‘Illusion!’ he told himself. Clever optical devices, not reality... To his eyes the ground was mossy verdure; to his touch it was merely a thin hotel carpet.”
Almost every high school English teacher has the same sign on their wall. It says some version of “Let’s eat Grandma vs. Let’s eat, Grandma: Punctuation Saves Lives!” As cheesy as that sign is, its sentiment, that grammar and punctuation really do matter, rings true in the business world.
Trying to understand the ins-and-outs of pay per click advertising (PPC) can be overwhelming, and leave you feeling like you just left a three-hour seminar on astrophysics.
76% of marketers share curated content on social media. Curated content increases brand visibility and audience engagement, but curating that content can be daunting.
Facebook is an abyss of cute animal videos, political tirades, memes, and nosy relatives. It’s always been easy to scroll mindlessly through posts for way longer than intended... until now.
If you’re in the digital marketing space, you know monitoring your metrics is extremely important (even if it’s not always fun). You rely on data to quantify your work and measure your success. One way of evaluating your website’s performance is by keeping track of your bounce rate.