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How to Pull off Your Very First Influencer Marketing Campaign

By Shane Barker, January 12, 2017
Creating content and ads that resonate with Generation Z isn’t easy. Unlike previous generations, celeb endorsements don’t fly with Gen Z. Only 7% of those ages 14-17 watch sponsored content featuring celebrities.

Gen Z is all about authenticity. They want real reviews from real people. Not celebs who slap their name on something they’ve never used, just to collect a paycheck.

7 Things You Need to Do for a Strong LinkedIn Profile

By Melissa Duko, January 05, 2017

With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.

6 Trends That Will Drive Digital Marketing in 2017

By Melissa Duko, January 03, 2017

Happy New Year! The hustle and bustle of the holidays may be over, but we still have one more gift for you to unwrap.

Top 12 eZanga Posts From the Past Year That You Need to Read

By Melissa Duko, December 29, 2016

For many of us, we’ve never been so glad to see a year end. 2016 has been a roller coaster of emotions to put it lightly. Harambe, the election, Alan Thicke dying. We’re ready to archive this year.

Say Cheese: 5 Best Practices for a Flawless LinkedIn Photo

By Melissa Duko, December 22, 2016

Let’s face it: we’re a judgmental society. You’re not supposed to judge a book by its cover, but we all do it. The first time we lay eyes on someone, we immediately form an opinion. Sometimes it’s good, sometimes it’s bad.

5 Things You Need to Optimize to Boost Your Pinterest Page

By Melissa Duko, December 20, 2016

Think back to when you were a child. Do you remember the title of the first chapter book you read, or the first picture book? Probably the latter.

Video Drove the Election: Here's Why You'll Need It in 2017

By Melissa Duko, December 01, 2016

The political dust may still be settling, but one thing is clear: video drove the 2016 election.

Auto Dealerships: Boost Your Leads With Search Engine Marketing

By Melissa Duko, November 29, 2016

Each day Google processes more than 3.5 billion searches. When you’re a small business, making your company rise to the top of search results can be daunting.  

3 Ways the Bachelorette Can Help Your Remarketing Strategy

By Ashlee Dixon, November 17, 2016

Shopping cart abandonment.

5 Things You Need to Know Before Cutting the Cable Cord

By Melissa Duko, November 15, 2016

Cable companies are doing a great job of offering their customers TV access on-the-go. Scream Queens, Big Bang Theory, American Horror Story, are all at your fingertips. But 24/7 TV access wherever and whenever isn’t easing the pain of of rising cable and satellite TV costs.

Catching Up With Google Analytics: What's New and Improved

By Melissa Duko, November 08, 2016

Unless you’re a numbers person, analytics are probably not your cup of tea. But digital marketers who want to know how many people visit their site and what’s driving their traffic, realize analytics are a necessary evil.