Trying to understand the ins-and-outs of pay per click advertising (PPC) can be overwhelming, and leave you feeling like you just left a three-hour seminar on astrophysics.
76% of marketers share curated content on social media. Curated content increases brand visibility and audience engagement, but curating that content can be daunting.
Facebook is an abyss of cute animal videos, political tirades, memes, and nosy relatives. It’s always been easy to scroll mindlessly through posts for way longer than intended... until now.
If you’re in the digital marketing space, you know monitoring your metrics is extremely important (even if it’s not always fun). You rely on data to quantify your work and measure your success. One way of evaluating your website’s performance is by keeping track of your bounce rate.
Last year 114 million people, or nearly one-third of Americans, watched the Super Bowl. These numbers make the game prime-time for advertisers and marketers. Because of this, commercial slots during the event are reportedly setting advertisers back $5 million, excluding production costs.
The Amazon effect is in full swing and the retail apocalypse is taking no prisoners. For many brick-and-mortar brands, it’s a tumultuous time. They feel like they’re getting it from all sides.
The General Data Protection Regulation (GDPR) is nothing new. It’s been in the works since 2016 when the European Union (EU) drafted legislation to regulate consumer privacy. But for U.S. companies, the deadline to get on board is fast approaching. They have until May 25, 2018 to update their current policies and ensure compliance.
New year, new you. Or at least, an improved you. As 2018 kicks off, you might be thinking about boosting your job performance or beefing up your resume. But maybe you don’t have a ton of free time or money, or the thought of going back to school freaks you out. Well, the internet is here to help.
Welcome to a new year and a fresh first quarter. For digital marketers, there’s no better time to pivot your digital marketing strategy than now.
With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.
The rollercoaster that was 2016 kicked into high gear in 2017. We had influencer debacles courtesy of Kendall Jenner, “unsafe skies” (ahem United Airlines), and even a music festival that was eerily like Lord of the Flies. With all this fodder, we had plenty of material to work with and infuse into our blog posts.