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4 Examples of Why You Should Always Read the Fine Print

By Ashlee Dixon, April 27, 2017

You’re almost done upgrading your software, when up pops a 12-page PDF containing additional information in fine print? Ugh. You just want to complete it and go to lunch. You click ‘accept terms and conditions,’ and head to Chipotle.

5 Editing Tools to Use in a Pinch

By Melissa Duko, April 25, 2017

Don’t worry editors, this isn’t a blog post about making your jobs obsolete. Nothing can replace the skills of a seasoned editor. Not even the most sophisticated bot or online editing tool can accurately check for deviations from a company’s in-house style guide, or understand all the nuances of the human language.

How Colors Affect Your Marketing

By Jennifer Connor, April 13, 2017

Picking out the right colors to market your brand can be daunting. Researchers have found up to 90% of snap judgments made about products are based on color. Consumers are highly visual, and colors can influence how they view a brand’s personality and even credibility.

Online Privacy Is a Thing of the Past: What You Need to Know

By Melissa Duko, April 11, 2017

Concerns about online privacy are nothing new. But now there’s a major cause for concern. Last month, Congress ripped a page out of 1984’s playbook and repealed the Federal Communications Commission’s “Broadband Privacy Rules.”  

5 Web Design Trends Predicted by Shutterstock [Infographic]

By Adrienne Erin, April 06, 2017

Imagine a client asks you to redesign their golf course website. Easy enough. However, they want you to deliver a site design that’s not only on trend but will be relevant a year from now, too.

How to Build Brand Trust With the Help of Influencers

By Shane Barker, March 28, 2017

According to Twitter, people trust an influencer’s opinion almost as much as they trust their own friend’s feedback. Clearly, what an influencer says matters, and it can significantly impact how consumers feel about your brand.

What We Can Learn from Journalists: The Original Content Marketers

By Melissa Duko, March 21, 2017

Content marketers create and share content to attract and convert customers. You know who else produces content to attract (and inform) their audience? Journalists.

What Works, and What Doesn't, When Advertising to the Young and Old

By Michelle Brammer, March 14, 2017

Take a look around your living room during a family gathering. What do you see? Grandma and Grandpa watching an old movie? The grandkids glued to their iPads and snapchatting selfies? Your brothers and sisters playing cards at the table while posting family photos to Facebook? Everyone uses technology differently, but there are some generational similarities you can lean upon.

Ring the Alarm: Why You Need a Call Disposition Report

By Melissa Duko, March 09, 2017

“I’m going to need those TPS reports...”

Crisis Communication 101: 4 Tips We Can Learn from Facebook

By Ashlee Dixon, February 28, 2017

Ever wonder how your company would react in a crisis? Maybe it’s something as tiny as a misspelled word in a blog post, or something as large as announcing a product recall.

5 Things You Need to Know Before Cutting the Cable Cord

By Melissa Duko, February 23, 2017

Cable companies are doing a great job of offering their customers TV access on-the-go. Scream Queens, Big Bang Theory, American Horror Story, are all at your fingertips. But 24/7 TV access wherever and whenever isn’t easing the pain of rising cable and satellite TV costs.