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What We Can Learn from Journalists: The Original Content Marketers

By Melissa Duko, March 21, 2017

Content marketers create and share content to attract and convert customers. You know who else produces content to attract (and inform) their audience? Journalists.

What Works, and What Doesn't, When Advertising to the Young and Old

By Michelle Brammer, March 14, 2017

Take a look around your living room during a family gathering. What do you see? Grandma and Grandpa watching an old movie? The grandkids glued to their iPads and snapchatting selfies? Your brothers and sisters playing cards at the table while posting family photos to Facebook? Everyone uses technology differently, but there are some generational similarities you can lean upon.

Ring the Alarm: Why You Need a Call Disposition Report

By Melissa Duko, March 09, 2017

“I’m going to need those TPS reports...”

Crisis Communication 101: 4 Tips We Can Learn from Facebook

By Ashlee Dixon, February 28, 2017

Ever wonder how your company would react in a crisis? Maybe it’s something as tiny as a misspelled word in a blog post, or something as large as announcing a product recall.

5 Things You Need to Know Before Cutting the Cable Cord

By Melissa Duko, February 23, 2017

Cable companies are doing a great job of offering their customers TV access on-the-go. Scream Queens, Big Bang Theory, American Horror Story, are all at your fingertips. But 24/7 TV access wherever and whenever isn’t easing the pain of rising cable and satellite TV costs.

What Might Have Been: Why Ad Giants Didn't Buy Twitter

By Melissa Duko, February 21, 2017

Since hitting their milestone 10th birthday last year, it appears Twitter’s days as a standalone entity are numbered. The platform is lagging, both in sales and growth, and not even President Donald Trump’s tweet rants can save it. Despite 300+ million users a month, their numbers can’t compare to other social giants like Facebook with its 1.6+ billion monthly users. And while they make $500+ million a quarter, Twitter’s stock has plummeted, too.  

3 Ways to Avoid Being a "Thirsty" Brand

By Melissa Duko, February 16, 2017

Brands recognize the value in personalization. Connecting with your audience on a tailored level, boosts brand loyalty and consumer engagement.

16 of the Best (and Most Affordable) Online Tools for Small Businesses

By Alexa Matia, February 07, 2017

Wouldn’t it be nice if there was just one tool to run every aspect of your business? Then you’d never have to worry about balancing your expenses, scheduling out your employees, ordering more products, or keeping tabs on your customers. You’d be able to sit back and enjoy all the spoils of the business you’ve worked so hard to create.

4 Platforms That Will Strengthen Your Cross-Device Marketing

By Ashlee Dixon, January 31, 2017

Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).

Paging Gen Z: How to Market to the Youngest Generation

By Alexa Matia, January 26, 2017

“Millennials” is a term that usually leaves a bad taste in the mouths of those saying it. It’s a term synonymous with lazy, narcissistic, and unmotivated teens and young adults. And there are plenty of memes to back up those beliefs.

Ad Fraud the Musical: Hamilton vs Ticketmaster Bots

By Melissa Duko, January 24, 2017

Ticketmaster’s terrible reputation is nothing new. All you need to do is Google “Ticketmaster” and you’ll see one-star ratings and angry reviews galore.