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5 Things You Need to Know Before Cutting the Cable Cord

By Melissa Duko, February 23, 2017

Cable companies are doing a great job of offering their customers TV access on-the-go. Scream Queens, Big Bang Theory, American Horror Story, are all at your fingertips. But 24/7 TV access wherever and whenever isn’t easing the pain of rising cable and satellite TV costs.

What Might Have Been: Why Ad Giants Didn't Buy Twitter

By Melissa Duko, February 21, 2017

Since hitting their milestone 10th birthday last year, it appears Twitter’s days as a standalone entity are numbered. The platform is lagging, both in sales and growth, and not even President Donald Trump’s tweet rants can save it. Despite 300+ million users a month, their numbers can’t compare to other social giants like Facebook with its 1.6+ billion monthly users. And while they make $500+ million a quarter, Twitter’s stock has plummeted, too.  

3 Ways to Avoid Being a "Thirsty" Brand

By Melissa Duko, February 16, 2017

Brands recognize the value in personalization. Connecting with your audience on a tailored level, boosts brand loyalty and consumer engagement.

16 of the Best (and Most Affordable) Online Tools for Small Businesses

By Alexa Matia, February 07, 2017

Wouldn’t it be nice if there was just one tool to run every aspect of your business? Then you’d never have to worry about balancing your expenses, scheduling out your employees, ordering more products, or keeping tabs on your customers. You’d be able to sit back and enjoy all the spoils of the business you’ve worked so hard to create.

4 Platforms That Will Strengthen Your Cross-Device Marketing

By Ashlee Dixon, January 31, 2017

Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).

Paging Gen Z: How to Market to the Youngest Generation

By Alexa Matia, January 26, 2017

“Millennials” is a term that usually leaves a bad taste in the mouths of those saying it. It’s a term synonymous with lazy, narcissistic, and unmotivated teens and young adults. And there are plenty of memes to back up those beliefs.

Ad Fraud the Musical: Hamilton vs Ticketmaster Bots

By Melissa Duko, January 24, 2017

Ticketmaster’s terrible reputation is nothing new. All you need to do is Google “Ticketmaster” and you’ll see one-star ratings and angry reviews galore.

How to Guide for Navigating LinkedIn Groups

By Melissa Duko, January 19, 2017

The beginning of the year is a great time to revamp your professional LinkedIn profile. Updating your headshot and content to reflect your current position and skills ensures employers and clients are seeing the most recent and best version of you.

How to Pull off Your Very First Influencer Marketing Campaign

By Shane Barker, January 12, 2017
Creating content and ads that resonate with Generation Z isn’t easy. Unlike previous generations, celeb endorsements don’t fly with Gen Z. Only 7% of those ages 14-17 watch sponsored content featuring celebrities.

Gen Z is all about authenticity. They want real reviews from real people. Not celebs who slap their name on something they’ve never used, just to collect a paycheck.

7 Things You Need to Do for a Strong LinkedIn Profile

By Melissa Duko, January 05, 2017

With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.

6 Trends That Will Drive Digital Marketing in 2017

By Melissa Duko, January 03, 2017

Happy New Year! The hustle and bustle of the holidays may be over, but we still have one more gift for you to unwrap.