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7 of the Worst Ads of 2017

By Ashlee Dixon, December 14, 2017

When 2016 ended we were all hopeful. “It’s finally over,” we all shouted (and sighed) in relief. But little did we know that 2017 would bring another rollercoaster year of changes. In addition to political drama, fake news, and celeb deaths, 2017 gifted us with some of the worst ads in recent memory.

How to Maximize Your Holiday Marketing With Social Media

By Alexa Matia, November 28, 2017

The holidays are a magical time of year. Despite the holiday season starting earlier and earlier each year, there are some things that never get old: the food, the family, A Christmas Story, the killer sales. My wallet and waistline have a love/hate relationship with this time of year.

Black Friday: How Brands Are Fighting the Retail Apocalypse

By Melissa Duko, November 09, 2017

The origin of Black Friday goes a little something like this: Retailers who were operating at a loss (in the red) rebounded (went into the black) thanks to holiday shoppers who snagged discounted goods the day after Thanksgiving.   

How to Market to the Empowered Consumer

By Alana Domingo, November 07, 2017

Consumers are done. They’re seeing through the buzzwords, pandering messages, and shiny packaging. They’re tired of being passive participants in the marketing game. They’ve had enough, and they’re not going to take it anymore.

5 Good Reasons to Start Your Small Business Saturday Strategy Now

By Melissa Duko, November 02, 2017

“Look Charlie, let’s face it. We all know that Christmas is a big commercial racket. It’s run by a big eastern syndicate, you know.” - Lucy, Peanuts.

4 Easy Tips for Discovering Your Blogging Voice

By Melissa Duko, October 24, 2017

Launching a blog has never been easier. Nowadays with so many platforms available anyone can start a blog. But unfortunately, not everyone’s blog will be a success. The harsh reality is 90% of blogs aren’t read.

The Secret Sauce to Making Great Linkbait

By Melissa Duko, October 19, 2017

Ah, clickbait. Who can resist an enticing headline like “5 Reasons Why Miley and Liam Won’t Last?” Or “Kate Hudson Burns Anthony Scaramucci in Hilarious Instagram Post”?

The Communication Process: Getting Your Messages Heard

By Alana Domingo, October 17, 2017

You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.

Rise of the Mega Menu: 10 Well-Designed Examples

By Adrienne Erin, October 12, 2017

Ah web design, you silly, fickle beast. 

From Y to Z: How to Pivot Your Marketing Strategy for Gen Z

By Melissa Duko, October 05, 2017

Step aside, Millennials. Like an over-the-hill Real Housewife, you’re being cast aside for a shiny new trophy wife. Marketers have their eyes on the next generation: Generation Z.

Great Expectations: How to Satisfy Clients and Keep Your Sanity

By Melissa Duko, September 28, 2017

I’m about to break what’s been engrained in you since your first job: The customer is not always right.