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Dark Side of Automation: What You Need to Know About Instagram Bots

By Jennifer Connor, June 22, 2017

In theory, social media automation sounds good. Less time spent scrolling, and more time spent working. No more spending hours on social media building engagement, generating leads, or growing your followers; just set and forget. Imagine what you could do with all that extra time?

Top 5 Shopify Apps to Boost Your Ecommerce Sales

By Brandon Leibowitz, June 20, 2017

Need help driving sales for your ecommerce store? With the right tools, you can enhance your sales strategy and get more people to buy from you.

How to Survive the Homebody Epidemic

By Ashlee Dixon, June 15, 2017

Sitting at home with a glass of wine, and your eyes glued to a screen (e.g. smartphone, tablet, or TV), has become a common way to spend leisure time. And personally, it’s my favorite way to relax.

4 Ways to Make Your Fine Print Consumer Friendly

By Ashlee Dixon, June 08, 2017

Before signing on the dotted line (or clicking), consumers should first always read the fine print. But the reality is that doesn’t always happen. Skipping the fine print can result in “unexpected surprises” that leave them feeling like they’ve been ‘tricked,’ which doesn’t bode well for your brand.

5 Best Practices for Publishing Your Content on LinkedIn

By Melissa Duko, June 06, 2017

Whether you’re a new content writer or seasoned writer trying to break into a different industry, getting published is no easy task. It’s a bit like which came first: the chicken or the egg? Oftentimes, a portfolio of published work is required to score that coveted guest writer spot. But how do you get that initial break to build your portfolio?  

How to Market to the Bleisure Traveler

By Ashlee Dixon, June 01, 2017

Like the employees in The Circle, you’ve probably experienced the delicate balancing act of performing technology-based work and attempting to take a vacation. But it isn’t easy to unplug from the matrix. As the lines between work and personal life continue to blur, a new type of consumer is emerging: the bleisure traveler.

Internet Traffic 101: What Marketers Need to Know

By Alana Domingo, May 25, 2017

Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.

Brand Safety: How Poor Word Choice Can Hurt

By Melissa Duko, May 16, 2017

Sticks and stones may break my bones, but words can never hurt me.

Why Instagram Influencers Need to Be Careful What They Promote

By Melissa Duko, May 11, 2017

Influencer marketing can be extremely lucrative. Get paid big bucks for taking two seconds to post a sponsored Instagram post? No need to think twice.  

4 Reasons Why You Need to Join in on Twitter Chats

By Alexa Matia, May 04, 2017

Social media is great for building both your personal and professional network, but Twitter is one of the best social media sites for starting a conversation. It’s less about sharing super long articles or albums of photos, and more about who can say the most in only 140 short characters. 

4 Examples of Why You Should Always Read the Fine Print

By Ashlee Dixon, April 27, 2017

You’re almost done upgrading your software, when up pops a 12-page PDF containing additional information in fine print? Ugh. You just want to complete it and go to lunch. You click ‘accept terms and conditions,’ and head to Chipotle.