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Our Top 4 Super Bowl Marketing Tips You Need to Know

By Katherine Nails, January 31, 2018

Last year 114 million people, or nearly one-third of Americans, watched the Super Bowl. These numbers make the game prime-time for advertisers and marketers. Because of this, commercial slots during the event are reportedly setting advertisers back $5 million, excluding production costs.

5 Money-Saving Graphic Design Tools for Small Business Marketers

By Alana Domingo, July 11, 2017

It’s a fact: people like pictures. Before we invented the written word, we humans were recording our stories as drawings on cave walls.  

Back to Basics: How to Personalize Your Display Ads

By Kim Marcozzi, May 18, 2017

View a web page, watch a video, or scroll through an article, and you’re sure to find at least one display ad. Display advertisements are everywhere. And not surprisingly, consumers are becoming increasingly desensitized to them.

4 KPIs for Measuring Display Campaign Success

By Alana Domingo, May 09, 2017

Unless you live under a rock or insist on using an ad blocker to declutter your Facebook feed, chances are you’ve come across display advertising while searching online.

4 Steps to Master the Display Advertising Beast

By Christa House, April 18, 2017

At first glance, display advertising is like an adorable puppy dog; it’s visual and engaging. But when you start to tally up all of the things that go into creating and managing a display campaign, it can quickly transform into an intimidating beast.

Keeping Up With Display Advertising: 4 Traits You Should Know

By Ashlee Dixon, March 02, 2017

Digital advertising is our favorite subject to talk about, particularly pay per call and pay per click. But sometimes we don’t give enough credit to another essential type: display advertising

4 Platforms That Will Strengthen Your Cross-Device Marketing

By Ashlee Dixon, January 31, 2017

Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).

4 Tips for Stretching Your Display Budget to the Max

By Melissa Duko, July 19, 2016

Budget. It’s a word that invokes mixed emotion. The most common emotion: stress. Budget the right way and you stand to save and hopefully make money. Budget the wrong way, and well, you’re in the hole. No wonder advertisers feel pressure.

4 Super Easy Steps for Creating the Best Display Ads

By Jamie Chaffin, June 16, 2016

Creating a display advertisement can be a great way to get your brand noticed and generate attention to your products. But before you get started, you need to know exactly how much space is available and what you want to say or want seen at a glance. Creating a stellar ad might not result in an immediate click -- after all, over 80% of display ads are ignored -- but they can be the key to creating awareness and attention for your business.

4 Questions You Need to Ask Before Diving Into Display Tracking

By Melissa Duko, May 31, 2016

Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads.

Display Advertising: Everything You Need to Know to Get Started

By Michelle Brammer, April 29, 2016

Digital advertising commands large portions of ad spend, and it appears 2016 will be the breakout year when digital display ad spending finally surpasses search ad spend in the U.S. So, why does that matter? Well, if you’re only focusing on your search strategy and ignoring display, you’d be remiss to know your competitors are pulling ahead of you.