eZanga Blog


Get New Posts via Email

Become a Contributor

Click below to apply to write for eZanga.

Apply Now

Keeping Up With Display Advertising: 4 Traits You Should Know

By Ashlee Dixon, March 02, 2017

Digital advertising is our favorite subject to talk about, particularly pay per call and pay per click. But sometimes we don’t give enough credit to another essential type: display advertising

4 Platforms That Will Strengthen Your Cross-Device Marketing

By Ashlee Dixon, January 31, 2017

Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).

4 Tips for Stretching Your Display Budget to the Max

By Melissa Duko, July 19, 2016

Budget. It’s a word that invokes mixed emotion. The most common emotion: stress. Budget the right way and you stand to save and hopefully make money. Budget the wrong way, and well, you’re in the hole. No wonder advertisers feel pressure.

4 Super Easy Steps for Creating the Best Display Ads

By Jamie Chaffin, June 16, 2016

Creating a display advertisement can be a great way to get your brand noticed and generate attention to your products. But before you get started, you need to know exactly how much space is available and what you want to say or want seen at a glance. Creating a stellar ad might not result in an immediate click -- after all, over 80% of display ads are ignored -- but they can be the key to creating awareness and attention for your business.

4 Questions You Need to Ask Before Diving Into Display Tracking

By Melissa Duko, May 31, 2016

Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads.

Display Advertising: Everything You Need to Know to Get Started

By Michelle Brammer, April 29, 2016

Digital advertising commands large portions of ad spend, and it appears 2016 will be the breakout year when digital display ad spending finally surpasses search ad spend in the U.S. So, why does that matter? Well, if you’re only focusing on your search strategy and ignoring display, you’d be remiss to know your competitors are pulling ahead of you.

The Definitive Guide to Display Advertising Targeting

By Melissa Duko, April 13, 2016

Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers. And when display ads are used for remarketing/retargeting, they increase the odds for conversions, too.

How to Map out a Successful Display Campaign

By Alexa Matia, March 09, 2016

The beginning of any project or task can be a scary endeavor. Now imagine if that endeavor involved investing your money. Then you go from scary to terrifying.

A Few Things You Need to Know About Display Advertising

By Michelle Brammer, November 13, 2015

“A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re already present.

7 Steps to Master the Google Display Network

By WordStream, May 12, 2015

Starting this blog post on Halloween took me back to the days of wandering up and down the streets of my childhood neighborhood. At the ages of seven, eight, and nine my neighbors and I were perfectly content with collecting Skittles, Starbursts, and giant candy bars from the house on the corner (that lady was the best). But as the years passed we yearned for more. We started branching out to the surrounding neighborhoods, even pleading with our parents to drive us to houses past walking...

Want More Money From Your Website? Try InText Advertising

By Michelle Brammer, March 02, 2015

Online marketing comes in many forms. And it’s only becoming more popular with the increase in mobile usage. Today, it includes things like search engine marketing, SEO, social media, email marketing, and more.