Digital advertising is our favorite subject to talk about, particularly pay per call and pay per click. But sometimes we don’t give enough credit to another essential type: display advertising
Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).
Budget. It’s a word that invokes mixed emotion. The most common emotion: stress. Budget the right way and you stand to save and hopefully make money. Budget the wrong way, and well, you’re in the hole. No wonder advertisers feel pressure.
Creating a display advertisement can be a great way to get your brand noticed and generate attention to your products. But before you get started, you need to know exactly how much space is available and what you want to say or want seen at a glance. Creating a stellar ad might not result in an immediate click -- after all, over 80% of display ads are ignored -- but they can be the key to creating awareness and attention for your business.
Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads.
Digital advertising commands large portions of ad spend, and it appears 2016 will be the breakout year when digital display ad spending finally surpasses search ad spend in the U.S. So, why does that matter? Well, if you’re only focusing on your search strategy and ignoring display, you’d be remiss to know your competitors are pulling ahead of you.
Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers. And when display ads are used for remarketing/retargeting, they increase the odds for conversions, too.
The beginning of any project or task can be a scary endeavor. Now imagine if that endeavor involved investing your money. Then you go from scary to terrifying.
“A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re already present.
Starting this blog post on Halloween took me back to the days of wandering up and down the streets of my childhood neighborhood. At the ages of seven, eight, and nine my neighbors and I were perfectly content with collecting Skittles, Starbursts, and giant candy bars from the house on the corner (that lady was the best). But as the years passed we yearned for more. We started branching out to the surrounding neighborhoods, even pleading with our parents to drive us to houses past walking...