There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?
Every day, more and more people are turning to their phones to do their shopping, and many apps are making it even more convenient to do so. Shopping on mobile can literally be done in the palm of your hand, without having to wait in line or fight through the crowds of other shoppers.
There's no doubt that having a mobile presence is no longer an option. Signs everywhere point to its growing importance. Mobile search should surpass desktop search this year. 70% of marketers are increasing their mobile budgets. I could go on and on with more convincing numbers, but I'll spare you.
SMS marketing may have been absent from our blog for a while, but it's far from absent from the marketing world. I feel like every week lately, another company sends either an email or social media post announcing that they're starting SMS campaigns. I usually sign up, to see what they're doing with it.
We're kind of wishing we had a pool going on guessing how many things from our prediction posts will come true in 2013. This is partly because of PlaceIQ, a "next-gen location intelligence" start-up. They're bringing more than one of our mobile marketing predictions to fruition with a new mobile advertising metric called Place Visit Rate.
With over 1.2 billion mobile phones among urban and rural locations, marketing leaders simply can't ignore mobile text messaging (SMS) as a marketing strategy. According to Anchor Mobile, "95% of all mobile users (both smartphone and non-smartphone users) have been connected to brands that are using SMS marketing to reach their customers."
Time for another prediction post! As mentioned in the previous prediction post, marketers that aren't already investing in mobile will be rushing to do so in 2013.
Recently, we've been writing more about getting the most out of your online advertising. But there's one area we haven't written enough about: mobile. With mobile advertising it's just as important, if not more, to optimize your ad copy, landing pages, etc. If you're not yet paying attention to mobile paid search, it's time to start: It's expected that mobile search will surpass desktop web search in 2013, which is right around the corner!
We now live in a digital era where most people can't bear the thought of being apart from a computer, which is why people love to keep their smartphones within arms reach at all times. At this point, you can do almost anything on your phone, from checking your email to using an app to order a pizza and track its progress to your front door. Some people keep their entire life organized and in order using their phones.