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4 Platforms That Will Strengthen Your Cross-Device Marketing

By Ashlee Dixon, January 31, 2017

Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).

Mobile: The Valuable and Effective 'It' Tool for Marketers

By Ashlee Dixon, January 17, 2017

In 2016, mobile continued to possess that undeniable je ne sais quoi for marketers and consumers. It helped drive digital ad revenue to reach $32.7 billion in the first half of 2016 alone. And it kept the momentum going into the holiday shopping season, where mobile really shined.

What You Need to Know About the Disadvantages of SMS Marketing

By Alexa Matia, October 25, 2016

There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?

4 Ways Brick-And-Mortar Stores Can Profit With Mobile

By Alexa Matia, March 23, 2016

Every day, more and more people are turning to their phones to do their shopping, and many apps are making it even more convenient to do so. Shopping on mobile can literally be done in the palm of your hand, without having to wait in line or fight through the crowds of other shoppers.

32 Startling Statistics on Mobile Usage [Infographic]

By Brittany Berger, August 05, 2013

People are constantly telling you that you need to have a mobile presence. From mobile PPC to mobile apps to SMS marketing, we've given you what we hope is helpful mobile marketing advice. Mobile marketing can be hard to figure out, and we want to help.

Does Your Business Need a Mobile App?

By Brittany Berger, June 27, 2013

There's no doubt that having a mobile presence is no longer an option. Signs everywhere point to its growing importance. Mobile search should surpass desktop search this year. 70% of marketers are increasing their mobile budgets. I could go on and on with more convincing numbers, but I'll spare you.

SMS Marketing Best and Worst Practices

By Brittany Berger, June 14, 2013

SMS marketing may have been absent from our blog for a while, but it's far from absent from the marketing world. I feel like every week lately, another company sends either an email or social media post announcing that they're starting SMS campaigns. I usually sign up, to see what they're doing with it.

Measure Mobile ROI With Place Visit Rate

By Brittany Berger, April 08, 2013

We're kind of wishing we had a pool going on guessing how many things from our prediction posts will come true in 2013. This is partly because of PlaceIQ, a "next-gen location intelligence" start-up. They're bringing more than one of our mobile marketing predictions to fruition with a new mobile advertising metric called Place Visit Rate.

4 Apps for More Productive Professional Networking Events

By Jade Hammond, April 05, 2013

The Advantages of SMS Marketing

By Melissa Healion, February 25, 2013

With over 1.2 billion mobile phones among urban and rural locations, marketing leaders simply can't ignore mobile text messaging (SMS) as a marketing strategy. According to Anchor Mobile, "95% of all mobile users (both smartphone and non-smartphone users) have been connected to brands that are using SMS marketing to reach their customers."

Mobile Monday - 8 Mobile Predictions for 2013

By Brittany Berger, December 17, 2012

Time for another prediction post! As mentioned in the previous prediction post, marketers that aren't already investing in mobile will be rushing to do so in 2013.