Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).
In 2016, mobile continued to possess that undeniable je ne sais quoi for marketers and consumers. It helped drive digital ad revenue to reach $32.7 billion in the first half of 2016 alone. And it kept the momentum going into the holiday shopping season, where mobile really shined.
There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?
Every day, more and more people are turning to their phones to do their shopping, and many apps are making it even more convenient to do so. Shopping on mobile can literally be done in the palm of your hand, without having to wait in line or fight through the crowds of other shoppers.
There's no doubt that having a mobile presence is no longer an option. Signs everywhere point to its growing importance. Mobile search should surpass desktop search this year. 70% of marketers are increasing their mobile budgets. I could go on and on with more convincing numbers, but I'll spare you.
SMS marketing may have been absent from our blog for a while, but it's far from absent from the marketing world. I feel like every week lately, another company sends either an email or social media post announcing that they're starting SMS campaigns. I usually sign up, to see what they're doing with it.
We're kind of wishing we had a pool going on guessing how many things from our prediction posts will come true in 2013. This is partly because of PlaceIQ, a "next-gen location intelligence" start-up. They're bringing more than one of our mobile marketing predictions to fruition with a new mobile advertising metric called Place Visit Rate.
With over 1.2 billion mobile phones among urban and rural locations, marketing leaders simply can't ignore mobile text messaging (SMS) as a marketing strategy. According to Anchor Mobile, "95% of all mobile users (both smartphone and non-smartphone users) have been connected to brands that are using SMS marketing to reach their customers."