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What You Need to Know About the Disadvantages of SMS Marketing

By Alexa Matia, October 25, 2016

There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?

4 Ways Brick-And-Mortar Stores Can Profit With Mobile

By Alexa Matia, March 23, 2016

Every day, more and more people are turning to their phones to do their shopping, and many apps are making it even more convenient to do so. Shopping on mobile can literally be done in the palm of your hand, without having to wait in line or fight through the crowds of other shoppers.

32 Startling Statistics on Mobile Usage [Infographic]

By Brittany Berger, August 05, 2013

People are constantly telling you that you need to have a mobile presence. From mobile PPC to mobile apps to SMS marketing, we've given you what we hope is helpful mobile marketing advice. Mobile marketing can be hard to figure out, and we want to help.

Does Your Business Need a Mobile App?

By Brittany Berger, June 27, 2013

There's no doubt that having a mobile presence is no longer an option. Signs everywhere point to its growing importance. Mobile search should surpass desktop search this year. 70% of marketers are increasing their mobile budgets. I could go on and on with more convincing numbers, but I'll spare you.

SMS Marketing Best and Worst Practices

By Brittany Berger, June 14, 2013

SMS marketing may have been absent from our blog for a while, but it's far from absent from the marketing world. I feel like every week lately, another company sends either an email or social media post announcing that they're starting SMS campaigns. I usually sign up, to see what they're doing with it.

Measure Mobile ROI With Place Visit Rate

By Brittany Berger, April 08, 2013

We're kind of wishing we had a pool going on guessing how many things from our prediction posts will come true in 2013. This is partly because of PlaceIQ, a "next-gen location intelligence" start-up. They're bringing more than one of our mobile marketing predictions to fruition with a new mobile advertising metric called Place Visit Rate.

4 Apps for More Productive Professional Networking Events

By Jade Hammond, April 05, 2013

The Advantages of SMS Marketing

By Melissa Healion, February 25, 2013

With over 1.2 billion mobile phones among urban and rural locations, marketing leaders simply can't ignore mobile text messaging (SMS) as a marketing strategy. According to Anchor Mobile, "95% of all mobile users (both smartphone and non-smartphone users) have been connected to brands that are using SMS marketing to reach their customers."

Mobile Monday - 8 Mobile Predictions for 2013

By Brittany Berger, December 17, 2012

Time for another prediction post! As mentioned in the previous prediction post, marketers that aren't already investing in mobile will be rushing to do so in 2013.

Mobile Monday - 10 Commandments of Mobile Paid Search

By Brittany Berger, November 26, 2012

Recently, we've been writing more about getting the most out of your online advertising. But there's one area we haven't written enough about: mobile. With mobile advertising it's just as important, if not more, to optimize your ad copy, landing pages, etc. If you're not yet paying attention to mobile paid search, it's time to start: It's expected that mobile search will surpass desktop web search in 2013, which is right around the corner!

The Age of Apps - Evolution of the Mobile Application [Infographic]

By Brittany Berger, August 29, 2012

We now live in a digital era where most people can't bear the thought of being apart from a computer, which is why people love to keep their smartphones within arms reach at all times. At this point, you can do almost anything on your phone, from checking your email to using an app to order a pizza and track its progress to your front door. Some people keep their entire life organized and in order using their phones.