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A Day in the Life of a PPC Specialist

By Melissa Duko, June 20, 2018

“So, what do you do?”

Sip on This: Why You Need PPC and Pay Per Call

By Ashlee Dixon, December 21, 2017

Some decisions are easy to make (ahem Chipotle vs leftovers). But when it comes to your digital marketing strategy, choosing the right tools for your campaign isn’t always so simple. When deciding between pay per click (PPC) and pay per call, you might find yourself at a crossroads.   

Why Dirty Call Tracking Numbers Aren't Worth It and How to Avoid Them

By Melissa Duko, July 20, 2017

If something is dirty you tend to avoid it, right? Unless it’s some delicious dirt pudding, no good can come of it. So, you’d think dirty call numbers would strike fear in the hearts of marketers.

Scaling the Inverted Traffic Pyramid: What You Need to Know

By Melissa Duko, May 23, 2017

Advertisers know pay per call offers the quickest response for customers. But why aren’t your call center’s phones ringing off the hook? It could be because your call bids aren’t hitting that “inverted traffic” sweet spot.

Why Pay Per Call Is the Smart and Proven Way to Boost Your Business

By Ira Porter, October 04, 2016

67% of the buyer’s journey is now digital. For many advertisers, pay per click is their go-to form of digital advertising. But consider this: mobile search is driving 65 billion calls to businesses. Pay per call can complement your pay per click efforts.

Click to Call vs. Warm Transfers: Which Will Boost Your Bottom Line?

By Alexa Matia, August 16, 2016

There are so many reasons why a business should invest in a pay per call advertising campaign, but one of the biggest reasons is this: consumers want to to connect over the phone. Plus, you see immediate returns with pay per call that you don’t necessarily see with PPC.

5 Things to Keep in Mind When Launching Your First Pay Per Call Campaign

By Melissa Duko, August 02, 2016

Pay per call advertising is booming. People are picking up the phone and calling companies. And the catalyst behind the boom: mobile search.

Why Lead Lists Suck (and How Inbound Leads Are Better)

By Alexa Matia, July 12, 2016

That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way.

7 Totally Free Ways to Get Creative With Keyword Research

By Alexa Matia, June 09, 2016

Keyword research is vital for the success of your website and increasing your online presence. If you're a website owner, you probably rely on what's tried and true: Google Keyword Planner. But guess what? So does everyone else.

How to Build a Killer Call Campaign in 3 Easy Steps

By Alexa Matia, June 07, 2016

With the rise of mobile, pay per call advertising is more important than ever. When a customer calls your business, they’re generally further down the sales funnel. Nobody would waste their time calling unless there was a legitimate chance of a conversion (unless they’re a fraudster, at least).

The Dirty Truth About Call Tracking and What Every Marketer Wants You to Know

By Michelle Brammer, June 02, 2016

To get aggressive with their advertising efforts, marketers are turning to pay per call advertising to push their agendas. A phone call has always been coveted, but honing in on the types of phone calls needed takes a bit of practice and tracking.