“So, what do you do?”
Some decisions are easy to make (ahem Chipotle vs leftovers). But when it comes to your digital marketing strategy, choosing the right tools for your campaign isn’t always so simple. When deciding between pay per click (PPC) and pay per call, you might find yourself at a crossroads.
If something is dirty you tend to avoid it, right? Unless it’s some delicious dirt pudding, no good can come of it. So, you’d think dirty call numbers would strike fear in the hearts of marketers.
Advertisers know pay per call offers the quickest response for customers. But why aren’t your call center’s phones ringing off the hook? It could be because your call bids aren’t hitting that “inverted traffic” sweet spot.
There are so many reasons why a business should invest in a pay per call advertising campaign, but one of the biggest reasons is this: consumers want to to connect over the phone. Plus, you see immediate returns with pay per call that you don’t necessarily see with PPC.
Pay per call advertising is booming. People are picking up the phone and calling companies. And the catalyst behind the boom: mobile search.
That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way.
Keyword research is vital for the success of your website and increasing your online presence. If you're a website owner, you probably rely on what's tried and true: Google Keyword Planner. But guess what? So does everyone else.
With the rise of mobile, pay per call advertising is more important than ever. When a customer calls your business, they’re generally further down the sales funnel. Nobody would waste their time calling unless there was a legitimate chance of a conversion (unless they’re a fraudster, at least).
To get aggressive with their advertising efforts, marketers are turning to pay per call advertising to push their agendas. A phone call has always been coveted, but honing in on the types of phone calls needed takes a bit of practice and tracking.