Some decisions are easy to make (ahem Chipotle vs leftovers). But when it comes to your digital marketing strategy, choosing the right tools for your campaign isn’t always so simple. When deciding between pay per click (PPC) and pay per call, you might find yourself at a crossroads.
There are so many reasons why a business should invest in a pay per call advertising campaign, but one of the biggest reasons is this: consumers want to to connect over the phone. Plus, you see immediate returns with pay per call that you don’t necessarily see with PPC.
Pay per call advertising is booming. People are picking up the phone and calling companies. And the catalyst behind the boom: mobile search.
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With the rise of mobile, pay per call advertising is more important than ever. When a customer calls your business, they’re generally further down the sales funnel. Nobody would waste their time calling unless there was a legitimate chance of a conversion (unless they’re a fraudster, at least).
To get aggressive with their advertising efforts, marketers are turning to pay per call advertising to push their agendas. A phone call has always been coveted, but honing in on the types of phone calls needed takes a bit of practice and tracking.
Mobile smartphone usage continues to dominate. By 2018, it’s anticipated mobile search will drive over 70 billion calls. With 60% of consumers’ smartphone usage spent checking social media platforms throughout the day, it’s only natural social media advertising is experiencing a surge. After all, advertisers will go where the consumers are.
Marketing is all about convincing people to buy your product or service. You could buy ad space, write blog posts, expand PR efforts -- there are so many ways (both free and paid) for you to drive sales and conversions.
If you’re a small or mid-sized business, stretching every penny of your advertising and marketing budget to the max is essential. Pay per call can help you do that.