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The Anatomy of the Perfect PPC Ad

By Alana Domingo, June 06, 2018

Pay per click (PPC) advertising takes a page out of Darwin’s “survival of the fittest” playbook. With so many advertisers fighting for premium advertising space, you need to make sure your PPC ads can hold their own among the rest.

The Beginner’s Guide to PPC

By Katherine Nails, March 14, 2018

Trying to understand the ins-and-outs of pay per click advertising (PPC) can be overwhelming, and leave you feeling like you just left a three-hour seminar on astrophysics. 

7 Tips to Get the Most out of Your Landing Page

By Alexis Short, November 21, 2017

Pay per click ads and their landing pages are a lot like runways. Let’s say a user (plane) searches online for coffee beans (destination). A PPC ad appears and the user clicks, initiating take-off. Where they arrive next is the landing page (runway).