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How to Reel in Leads With Your Landing Pages

By Ashlee Dixon, March 16, 2017

Digital advertising is a lot like fishing. You’re searching for that big fish. Your rod might be pay per click (PPC), pay per call, or display, and your ad is the bait. But once you’ve “hooked” your fish (ahem consumer), how do you reel them in? With landing pages.

7 Deadly Mistakes to Avoid in Your PPC Campaign

By Alexa Matia, January 10, 2017

2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.

PPC: How to Keep Customers for the Long Haul

By Ashlee Dixon, November 10, 2016

So you’ve finally closed the deal, congratulations! But don’t move onto greener pastures just yet.

5 Mistakes That'll Derail Your PPC Campaign

By Ron Popio, Jr., November 01, 2016

Pay per click advertising is a valuable tool to have in your ad campaign toolbox. By displaying your PPC ads on desktops and mobile devices, you’ll reach consumers whenever and wherever they are.

How to Increase Conversions With Mobile PPC

By Melissa Duko, July 21, 2016

Mobile usage is rapidly growing each year, especially mobile apps which are up 58%. As mobile usage continues to surpass desktop, mobile ad revenue is predicted to rise 25.2% by 2020, while desktop search ad revenue will decline.

7 Questions You Need to Answer If You're Considering PPC

By Jamie Chaffin, July 07, 2016

Pay per click marketing is a valuable tool to have in your advertising arsenal. By displaying PPC ads of your business on mobile devices and desktops, you have the ability to target consumers wherever they go. Consumers will see your ad, and hopefully click on it. While clicks cost money, they’re an investment that will -- if done successfully -- pay off with a conversion or a sale.

PPC 101: A Crash Course in Pay Per Click Advertising

By Marty Schneck, June 28, 2016

What? What is… what is this thing? PPC?

Larry Kim and Steve Rayson’s Ridiculous Hacks to 5x Click-Through Rates

By Melissa Duko, March 30, 2016

A webinar with Larry Kim is always a special treat. Each one is like a unicorn, full of magic and wonder (and top notch memes). But when Steve Rayson from Buzzsumo jumps in for a co-presented webinar, well, you’re looking at a unicorn with a double rainbow.

The What, How, and Why of RLSA

By Alexa Matia, January 27, 2016

RLSA. What on earth is that? First and foremost, you need to know what it stands for.

20 Years of PPC

By Alexa Matia, January 22, 2016

20 years ago, pay per click advertising didn’t take the internet by storm, but started quietly on a website called Planet Oasis. Although not officially called PPC until 2002, the roadwork that lead to PPC was started in 1996 with an online directory that charged companies only when their links were clicked.

3 Elements You Need to Improve Your PPC Campaign

By Alexa Matia, January 20, 2016

The goal of any PPC campaign is to convert clicks into sales and optimize the ROI. No one wants to waste money, not even the big companies that have some to spare.