Digital advertising is a lot like fishing. You’re searching for that big fish. Your rod might be pay per click (PPC), pay per call, or display, and your ad is the bait. But once you’ve “hooked” your fish (ahem consumer), how do you reel them in? With landing pages.
2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.
So you’ve finally closed the deal, congratulations! But don’t move onto greener pastures just yet.
Pay per click marketing is a valuable tool to have in your advertising arsenal. By displaying PPC ads of your business on mobile devices and desktops, you have the ability to target consumers wherever they go. Consumers will see your ad, and hopefully click on it. While clicks cost money, they’re an investment that will -- if done successfully -- pay off with a conversion or a sale.
What? What is… what is this thing? PPC?
A webinar with Larry Kim is always a special treat. Each one is like a unicorn, full of magic and wonder (and top notch memes). But when Steve Rayson from Buzzsumo jumps in for a co-presented webinar, well, you’re looking at a unicorn with a double rainbow.
RLSA. What on earth is that? First and foremost, you need to know what it stands for.
20 years ago, pay per click advertising didn’t take the internet by storm, but started quietly on a website called Planet Oasis. Although not officially called PPC until 2002, the roadwork that lead to PPC was started in 1996 with an online directory that charged companies only when their links were clicked.
The goal of any PPC campaign is to convert clicks into sales and optimize the ROI. No one wants to waste money, not even the big companies that have some to spare.