When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.
The second page of the search results is pretty much a death sentence for your web page. Almost no one goes to it.
For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet.
When you’re new in any career path, you’re bound to make mistakes. As an SEO rookie, it’ll take years before you’re seasoned enough to call yourself a pro. It’s a complicated line of work with more new information coming out every day.
Companies spend thousands of dollars a year on search engine optimization. In fact, bigger firms might even end up spending over $10,000 a month for a national or international campaign.
Optimizing your website for SEO doesn’t mean just throwing a few relevant keywords in here and there. It means you’re doing everything possible to ensure your site will be displayed high on organic search results.
You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO or PPC.
I like to think I’m a hipster. I got organic local homemade frozen custard from a booth in San Francisco once. That makes me qualified, maybe.
Living in the information age is a blessing and a curse. Everything is at our fingertips at a moment’s notice. Anyone can learn anything, and that’s great. But when you’re trying to find SEO professionals, the line between expert and con artist starts to blur.
Throughout history there have been many memorable pairings: peanut butter and jelly, Captain Kirk and Spock, Puff Daddy and Mase. And now we welcome the dynamic duo: PPC and SEO.
Researching search engine optimization can be like entering a black hole. You set out to find out some beginner information on one thing, but then that leads to you realizing that there are five more related strategies you should brush up on. Those five lead to five more, and before you know it, you've spent hours doing research on things you probably won't even be able to do yourself.