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The Importance of a Local SEO Strategy

By Alexis Short, August 31, 2017

When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.

SEO 101: What You Need to Know to Optimize Your Website [Infographic]

By Alexa Matia, August 23, 2016

The second page of the search results is pretty much a death sentence for your web page. Almost no one goes to it.

SEO vs. Social Media: How to Choose the Best Strategy

By Alexa Matia, July 05, 2016

For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet.

8 Toxic Mistakes SEO Rookies Need to Avoid

By Alexa Matia, April 06, 2016

When you’re new in any career path, you’re bound to make mistakes. As an SEO rookie, it’ll take years before you’re seasoned enough to call yourself a pro. It’s a complicated line of work with more new information coming out every day.

How to Calculate SEO ROI And Increase It Like Mad

By Shane Barker, March 04, 2016

Companies spend thousands of dollars a year on search engine optimization. In fact, bigger firms might even end up spending over $10,000 a month for a national or international campaign.

How to Make the Most of Your Images in SEO

By Alexa Matia, February 08, 2016

Optimizing your website for SEO doesn’t mean just throwing a few relevant keywords in here and there. It means you’re doing everything possible to ensure your site will be displayed high on organic search results.

SEO vs. PPC: Which Is the Best for Your Business's Growth?

By Shane Barker, September 28, 2015

You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO or PPC.

How to Do SEO Like a Hipster

By Marty Schneck, July 22, 2015

I like to think I’m a hipster. I got organic local homemade frozen custard from a booth in San Francisco once. That makes me qualified, maybe.

How to Notice Signs of an SEO Parasite [Infographic]

By Tanner Hackney, July 20, 2015

Living in the information age is a blessing and a curse. Everything is at our fingertips at a moment’s notice. Anyone can learn anything, and that’s great. But when you’re trying to find SEO professionals, the line between expert and con artist starts to blur.

SEO Optimization for Video in 5 Easy Steps

By Adam Dawson, June 12, 2015

Digital video has exponentially increased in popularity over the years, and its growth shows no sign of slowing down anytime soon. In fact, 55% of all consumer internet traffic will come from digital video views by 2016, according to a report by Cisco. Because of this, marketers are scrambling to create branded content that can reach this large audience and spread their message.

Boost Your Ad Reach: How PPC Will Improve SEO

By Melissa Duko, June 03, 2015

Throughout history there have been many memorable pairings: peanut butter and jelly, Captain Kirk and Spock, Puff Daddy and Mase. And now we welcome the dynamic duo: PPC and SEO.