People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.
When you own a business, one of your biggest goals is to drive maximum profits with minimal spending. Not many marketing channels can help you do this. But influencer marketing has made a name for itself as one of the most cost-effective channels for marketing.
Social media can be a great way to connect with prospects and eventually turn them into customers, especially Twitter.
Instragram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.
Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”
People like images. They’re easier to understand, and our brains process the information we see in images more quickly. Plus, images make potential consumers more inclined to read your content in the first place.
Millions of people follow Hillary Clinton and Donald J. Trump on Twitter, Facebook, and Instagram, and the number is growing every day. Via these social platforms, people are tuning in to see what the candidates have to say, whether Clinton and Trump’s platforms align with their views. People are invested in the Clinton and Trump brands.
Hashtags have only gained popularity on social media within the past few years. By the end of 2013, 97% of the world’s top brands on social media were using hashtags. From there, hashtags started popping up for TV shows, celebrity promotions, and other mainstream media that encouraged people to share their thoughts online.
If you had a phone in the time before “Do Not Call” lists, chances are, you had your dinner interrupted more than once by a telemarketer trying to sell you something you probably never needed.
There are two things you can be sure of in today’s mobile world: Social media is booming, and most people use more than one device to browse the web.