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3 Ways to Keep Your Sponsored Content FTC Compliant

By Alana Domingo, September 07, 2017

Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.

User Engagement: What Is the Participation Pyramid?

By Alana Domingo, August 22, 2017

When we usually talk about user engagement in a digital marketing sense, we talk about how users respond to and interact with content. A lot of times, we focus too much on the quantifiable side of engagement, like pageviews and clicks.

What in the World Is Sponsored Content?

By Alana Domingo, August 08, 2017

The online advertising landscape is changing. People are done dealing with annoying pop-up ads and pages riddled with banners and autoplay videos.

5 Money-Saving Graphic Design Tools for Small Business Marketers

By Alana Domingo, July 11, 2017

It’s a fact: people like pictures. Before we invented the written word, we humans were recording our stories as drawings on cave walls.  

How to Never Run Out of Social Media Content

By Adrienne Erin, May 30, 2017

Keeping your social feeds populated with fresh content isn’t easy. Finding and producing content to share is time consuming. And sometimes, you may even encounter the social marketer’s equivalent of “writer’s block.”   

Are Social Media Influencers Worth the Price for Marketers?

By Alexa Matia, March 07, 2017

People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.

The Ultimate Guide to Micro-Influencers [Gifographic]

By Shane Barker, February 14, 2017

When you own a business, one of your biggest goals is to drive maximum profits with minimal spending. Not many marketing channels can help you do this. But influencer marketing has made a name for itself as one of the most cost-effective channels for marketing.

Social Selling 101: How to Boost Your Leads With Twitter Lists

By Alexa Matia, February 09, 2017

If you have a well-built, optimized profile, Twitter can be a valuable tool for poaching leads and conversing with potential new clients. But with over 317 million daily active users, keeping track of everyone you interact with can be tricky.

How to Optimize Your Twitter Profile to Make More Sales

By Alexa Matia, February 02, 2017

Social media can be a great way to connect with prospects and eventually turn them into customers, especially Twitter.

4 Easy Ways to Find Instagram Influencers

By Brandon Leibowitz, December 08, 2016

Instragram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.

8 Quick and Easy Social Media Ideas for Small Business Saturday

By Alexa Matia, November 03, 2016

Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”