Almost every high school English teacher has the same sign on their wall. It says some version of “Let’s eat Grandma vs. Let’s eat, Grandma: Punctuation Saves Lives!” As cheesy as that sign is, its sentiment, that grammar and punctuation really do matter, rings true in the business world.
It seems appealing to gain hundreds to thousands of followers for just a small price and a short waiting period. We all want more followers, right? But buying followers is not the smartest (or most beneficial) way to build your brand. Websites that sell these so-called “followers” are sketchy and aren't worth the trouble.
Facebook is an abyss of cute animal videos, political tirades, memes, and nosy relatives. It’s always been easy to scroll mindlessly through posts for way longer than intended... until now.
Last year 114 million people, or nearly one-third of Americans, watched the Super Bowl. These numbers make the game prime-time for advertisers and marketers. Because of this, commercial slots during the event are reportedly setting advertisers back $5 million, excluding production costs.
Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.
It’s a fact: people like pictures. Before we invented the written word, we humans were recording our stories as drawings on cave walls.
Keeping your social feeds populated with fresh content isn’t easy. Finding and producing content to share is time consuming. And sometimes, you may even encounter the social marketer’s equivalent of “writer’s block.”
People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.