Social media is on the rise, with usage consistently increasing since 2008. Now 81% of Americans have at least one social media account. Worldwide, social media is estimated to have expanded well into 2.46 billion users and is expected to grow even more (up to 2.77 billion) in the coming years.
Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.
It’s a fact: people like pictures. Before we invented the written word, we humans were recording our stories as drawings on cave walls.
Keeping your social feeds populated with fresh content isn’t easy. Finding and producing content to share is time consuming. And sometimes, you may even encounter the social marketer’s equivalent of “writer’s block.”
People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.
When you own a business, one of your biggest goals is to drive maximum profits with minimal spending. Not many marketing channels can help you do this. But influencer marketing has made a name for itself as one of the most cost-effective channels for marketing.
Social media can be a great way to connect with prospects and eventually turn them into customers, especially Twitter.
Instragram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.