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Are Social Media Influencers Worth the Price for Marketers?

By Alexa Matia, March 07, 2017

People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.

The Ultimate Guide to Micro-Influencers [Gifographic]

By Shane Barker, February 14, 2017

When you own a business, one of your biggest goals is to drive maximum profits with minimal spending. Not many marketing channels can help you do this. But influencer marketing has made a name for itself as one of the most cost-effective channels for marketing.

Social Selling 101: How to Boost Your Leads With Twitter Lists

By Alexa Matia, February 09, 2017

If you have a well-built, optimized profile, Twitter can be a valuable tool for poaching leads and conversing with potential new clients. But with over 317 million daily active users, keeping track of everyone you interact with can be tricky.

How to Optimize Your Twitter Profile to Make More Sales

By Alexa Matia, February 02, 2017

Social media can be a great way to connect with prospects and eventually turn them into customers, especially Twitter.

4 Easy Ways to Find Instagram Influencers

By Brandon Leibowitz, December 08, 2016

Instragram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.

8 Quick and Easy Social Media Ideas for Small Business Saturday

By Alexa Matia, November 03, 2016

Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”

How to Optimize Your Images for Social Media Shareability

By Alexa Matia, September 13, 2016

People like images. They’re easier to understand, and our brains process the information we see in images more quickly. Plus, images make potential consumers more inclined to read your content in the first place.

Use Social Media Like a Politician: 5 Ways to Boost Your Personal Brand

By Melissa Duko, August 25, 2016

Millions of people follow Hillary Clinton and Donald J. Trump on Twitter, Facebook, and Instagram, and the number is growing every day. Via these social platforms, people are tuning in to see what the candidates have to say, whether Clinton and Trump’s platforms align with their views. People are invested in the Clinton and Trump brands.

How to Boost Your Brand's Growth With Hashtag Marketing

By Alexa Matia, April 15, 2016

Hashtags have only gained popularity on social media within the past few years. By the end of 2013, 97% of the world’s top brands on social media were using hashtags. From there, hashtags started popping up for TV shows, celebrity promotions, and other mainstream media that encouraged people to share their thoughts online.

How to Expand Your Reach and Generate Leads With Social Selling

By Alexa Matia, March 11, 2016

If you had a phone in the time before “Do Not Call” lists, chances are, you had your dinner interrupted more than once by a telemarketer trying to sell you something you probably never needed.

Why You Need Social Media Advertising in a Mobile-First World

By Alexa Matia, February 29, 2016

There are two things you can be sure of in today’s mobile world: Social media is booming, and most people use more than one device to browse the web.