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4 Easy Ways to Find Instagram Influencers

By Brandon Leibowitz, December 08, 2016

Instragram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.

8 Quick and Easy Social Media Ideas for Small Business Saturday

By Alexa Matia, November 03, 2016

Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”

How to Optimize Your Images for Social Media Shareability

By Alexa Matia, September 13, 2016

People like images. They’re easier to understand, and our brains process the information we see in images more quickly. Plus, images make potential consumers more inclined to read your content in the first place.

Use Social Media Like a Politician: 5 Ways to Boost Your Personal Brand

By Melissa Duko, August 25, 2016

Millions of people follow Hillary Clinton and Donald J. Trump on Twitter, Facebook, and Instagram, and the number is growing every day. Via these social platforms, people are tuning in to see what the candidates have to say, whether Clinton and Trump’s platforms align with their views. People are invested in the Clinton and Trump brands.

How to Boost Your Brand's Growth With Hashtag Marketing

By Alexa Matia, April 15, 2016

Hashtags have only gained popularity on social media within the past few years. By the end of 2013, 97% of the world’s top brands on social media were using hashtags. From there, hashtags started popping up for TV shows, celebrity promotions, and other mainstream media that encouraged people to share their thoughts online.

How to Expand Your Reach and Generate Leads With Social Selling

By Alexa Matia, March 11, 2016

If you had a phone in the time before “Do Not Call” lists, chances are, you had your dinner interrupted more than once by a telemarketer trying to sell you something you probably never needed.

Why You Need Social Media Advertising in a Mobile-First World

By Alexa Matia, February 29, 2016

There are two things you can be sure of in today’s mobile world: Social media is booming, and most people use more than one device to browse the web.

Why Social Media is the New Way to Shop on Mobile

By Alexa Matia, February 22, 2016

Social sites are dominating the time spent on mobile devices, and they can be used for far more than just being social. Many retailers are using social media to engage with customers and showcase their products. With highly anticipated call-to-action buttons now widely available, social media is also going commercial.

7 Tips for Delightful Customer Service on Social Media

By Alexa Matia, February 10, 2016

These days, pretty much everyone is on social media. 73% of Americans have a social network profile. There are many people who find social media to be the easiest way to contact a company or service. In 2013, more than 67% of respondents to a survey said they’d contacted a company through social media for support.

How to Best Use Emojis in Your Marketing

By Melissa Duko, January 08, 2016

Did you know there’s a simple ingredient for increasing your brand exposure, user engagement, and ad performance? We’ll give you a hint: it could be a burrito, a unicorn, or a smiley.

4 Grammar Crimes You Need to Stop Committing Immediately

By Melissa Duko, December 11, 2015

Grammar, whether you love it or hate it, plays an integral role in providing clarity and structure to communication.