“‘Illusion!’ he told himself. Clever optical devices, not reality... To his eyes the ground was mossy verdure; to his touch it was merely a thin hotel carpet.”
Last year’s Pokémon Go phenomenon brought augmented reality (AR) to the masses. I remember spending the summer running around outside with my friends, trying to catch digital critters on my smartphone. Although the app’s novelty quickly wore off, it gave businesses a taste of AR’s massive marketing power.